About 10 different data sources consolidated
- Email Campaign platforms like Mailchimp & SilverPop
- Hub spot
- Salesforce
- Internal invoice systems
- Internal excel files
- Web crawled
- CMS like Drupal & WordPress
- Google analytics
- Internal web tracking
- Surveys
Data joined to create various touch points
- Customer signed up on the website to view or download website articles
- Customer web browsing patterns
- Types of articles read
- Customer signed up to magazine
- When marketing campaigns are sent
- Events they attended
This project helped to target audience with relevant content

