About 10 different data sources consolidated

• Email Campaign platforms like Mailchimp & SilverPop
• Hub spot
• Salesforce
• Internal invoice systems
• Internal excel files
• Web crawled
• CMS like Drupal & WordPress
• Google analytics
• Internal web tracking
• Surveys

Data joined to create various touch points

• Customer signed up on the website to view or download website articles
• Customer web browsing patterns
• Types of articles read
• Customer signed up to magazine
• When marketing campaigns are sent
• Events they attended

This project helped to target audience with relevant content